Turning the tables

Creating a successful high-volume restaurant is more than just offering quality food with quick and friendly service. The restaurant environment itself can be designed to encourage fast turns and satisfied customers through the application of some basic psychological principles. Design is an excitin...

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Bibliographic Details
Published in:The Cornell hotel and restaurant administration quarterly 1999-06, Vol.40 (3), p.56-3
Main Author: Robson, Stephanie K.A.
Format: Article
Language:English
Subjects:
Consumer behavior
Environmental psychology
Facilities planning
Hospitality industry
Interior design
Inventory
Perceptions
Psychological aspects
Restaurants
Senses
Turnover
Citations: Items that cite this one
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Summary:Creating a successful high-volume restaurant is more than just offering quality food with quick and friendly service. The restaurant environment itself can be designed to encourage fast turns and satisfied customers through the application of some basic psychological principles. Design is an exciting and important component of a restaurant chain's success. Building an understanding of effective design can enhance the industry by creating more successful concepts for guests to enjoy.
ISSN:0010-8804
1938-9655
1552-3853
1938-9663
DOI:10.1016/S0010-8804(99)80038-X