A comparison of alternative prodedures for collecting expenditure data for frequently purchased products

Bibliographic Details

Published in:	Journal of marketing research 1974-05, Vol.11 (2), p.128
Main Authors:	Sudman, Seymour, Ferber, Robert
Format:	Article
Language:	eng
Subjects:	Compensation Cooperation Data collection Diaries Expenditures Households Interviews Laboratories
Online Access:	Get full text
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