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Bibliographic Details
Published in:Synergies Italie 2017-01 (13), p.9-17
Main Authors: Bourdaa, Mélanie, Mattioda, Maria Margherita
Format: Article
Language:fre
Subjects:
Communication
Marketing
Narratives
Storytelling
Online Access:Get full text
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ISSN:1724-0700
2260-8087