The R & D, manufacturing and marketing competencies and the firm's global marketing position: An empirical study

The R & D, manufacturing and marketing competencies and the firm's global marketing position: An empirical study

Past research suggests that, in domestic market context, a firm's competencies in R&D, manufacturing, and marketing are key sources of competitive advantage. Separate research suggests that coordination and concentration of value-chain activities on a global scale are the core competencies...

Full description

Saved in:
Bibliographic Details
Published in:Journal of global marketing 1999-01, Vol.12 (3), p.5
Main Authors: Zou, Shaoming, Myers, Matthew B
Format: Article
Language:eng
Subjects:
Competitive advantage
Core competencies
Influence
Management
Manufacturing
Marketing
Multinational corporations
R&D
Research & development
Studies
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Past research suggests that, in domestic market context, a firm's competencies in R&D, manufacturing, and marketing are key sources of competitive advantage. Separate research suggests that coordination and concentration of value-chain activities on a global scale are the core competencies of those firms competing in global industries. An empirical study is presented investigating whether the global market coordination and concentration of a firm's value-chain activities can be grouped into R&D, manufacturing, and marketing competencies, and how the firm's global performance is influenced by such competencies. Management implications of the study are discussed.
ISSN:0891-1762
1528-6975