Oceans Apart: The Influence of Situational Factors in Grenada and Cyprus

This paper explores the universality of Belk's concept of the relationship of situational variables and consumer purchase behaviors within two island cultures, Grenada and Cyprus. The analysis revealed that consumers in the two countries were significantly different in the relationships of thei...

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Bibliographic Details
Published in:	Journal of international consumer marketing 1999-12, Vol.12 (1), p.57-72
Main Authors:	Nicholls, J. A. F., Li, Tiger, Roslow, Sydney
Format:	Article
Language:	eng
Subjects:	Comparative studies Consumer behavior consumer purchase behavior Consumers Culture Cyprus Grenada island cultures Islands Regression analysis Situational factors Variables
Online Access:	Get full text
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Summary:	This paper explores the universality of Belk's concept of the relationship of situational variables and consumer purchase behaviors within two island cultures, Grenada and Cyprus. The analysis revealed that consumers in the two countries were significantly different in the relationships of their situational dimensions with their purchase behaviors. However, because of the considerable differences between the demographics of consumers in the two islands, a logistic regression was calculated. This regression suggested that situational factors were more related to purchase behaviors than demographic attributes for both countries. The paper concludes with a discussion of the marketing implications of the research findings.
ISSN:	0896-1530 1528-7068