The Future of Innovation Diffusion Research and its Implications for Management: A Conversation with Everett Rogers

Everett M. Rogers, widely recognized for his book, Diffusion of Innovations, is interviewed. The conversation provides a glimpse into Roger's perspective on unresolved issues in the field of innovation study, the future of innovation diffusion research, diffusion research in the Internet age, a...

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Bibliographic Details
Published in:Journal of management inquiry 2001-12, Vol.10 (4), p.386-391
Main Authors: Mcgrath, Cathleen, Zell, Deone
Format: Article
Language:English
Subjects:
Innovations
Intercultural communication
Knowledge management
Organization theory
Personal profiles
Public health
Researchers
Sociology
Technological change
Verbal communication
Citations: Items that this one cites
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Summary:Everett M. Rogers, widely recognized for his book, Diffusion of Innovations, is interviewed. The conversation provides a glimpse into Roger's perspective on unresolved issues in the field of innovation study, the future of innovation diffusion research, diffusion research in the Internet age, and the intersection between diffusion research and management.
ISSN:1056-4926
1552-6542
DOI:10.1177/1056492601104012