Evolving Standards in Public Relations: A Historical Examination of PRSA's Codes of Ethics

The Public Relations Society of America (PRSA) adopted its first code of ethics in 1950, 2 years after PRSA was formed. During the next 50 years, the code was revised and updated several times to keep pace with industry practices and increased expectations for ethical performance. In 2000 a new code...

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Bibliographic Details
Published in:Journal of mass media ethics 2002-06, Vol.17 (2), p.89-110
Main Author: Fitzpatrick, Kathy R.
Format: Article
Language:English
Subjects:
Professional ethics
Public relations
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Summary:The Public Relations Society of America (PRSA) adopted its first code of ethics in 1950, 2 years after PRSA was formed. During the next 50 years, the code was revised and updated several times to keep pace with industry practices and increased expectations for ethical performance. In 2000 a new code was adopted to heighten awareness of ethical issues and address concerns regarding code enforcement. In this article I trace the 50-year evolution of PRSA's codes of ethics and related code-enforcement activities.
ISSN:0890-0523
2373-6992
1532-7728
2373-700X
DOI:10.1207/S15327728JMME1702_02