A dinâmica dos canais curtos de comercialização: o caso do Projeto Campagna Amica na Itália

The last decade was marked by the rise of the international literature refers to as alternative agro-food networks (AFN), which are governed by a different logic that is opposed to the retail industry and the large supply chains regime. One of the most important experiences of European AFN is the Fr...

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Bibliographic Details
Published in:Sociedade e Estado 2017-09, Vol.32 (3), p.771-792
Main Author: Flávio Sacco dos Anjos Nádia Velleda Caldas
Format: Article
Language:por ; eng
Subjects:
Agribusiness
Agriculture
alternative food networks
Consumers
Consumption
Food
Food supply
Friendly Campaign
Italy
Labor unions
Markets
Networks
Rapprochement
Retail industry
short marketing channels
sociology of consumption
Supply chains
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Summary:The last decade was marked by the rise of the international literature refers to as alternative agro-food networks (AFN), which are governed by a different logic that is opposed to the retail industry and the large supply chains regime. One of the most important experiences of European AFN is the Friendly Campaign Project, carried out by the main Italian agricultural trade union confederation (Coldiretti). Since its inception in 2009, the emphasis has been towards rebuilding relations between producers and consumers through a process of rapprochement that develops within direct sale of agri-food markets. The emphasis of this study is to show the nuances giving rise its appearance, but also the contradictions, ambiguities and challenges that social quality construction process.
ISSN:0102-6992
1980-5462
1980-5462
DOI:10.1590/s0102-69922017.32030010