Socio-economic Factors Affecting Adoption of Modern Information and Communication Technology by Farmers in India: Analysis Using Multivariate Probit Model

A bstract Purpose : The paper analyzes factors that affect the likelihood of adoption of different agriculture-related information sources by farmers. Design/Methodology/Approach: The paper links the theoretical understanding of the existing multiple sources of information that farmer use, with the...

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Bibliographic Details
Published in:The journal of agricultural education and extension 2016-03, Vol.22 (2), p.199-212
Main Authors: Mittal, Surabhi, Mamta Mehar
Format: Article
Language:English
Subjects:
Access to Information
Adoption (Ideas)
Age Differences
Agricultural Education
Agricultural information
Agricultural Occupations
Agriculture
Cognitive Style
communications technology
Community Surveys
Correlation
decision making
Economic Factors
Economic models
Educational Attainment
educational status
farm size
farmers
farmers' attitudes
Foreign Countries
households
India
Indian farmers
Information Needs
Information Sources
issues and policy
Mobile phones
Multivariate Analysis
Multivariate Probit model
Performance Factors
Scientific and Technical Information
socioeconomic factors
Socioeconomic Influences
Socioeconomic Status
surveys
Technology Uses in Education
villages
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Summary:A bstract Purpose : The paper analyzes factors that affect the likelihood of adoption of different agriculture-related information sources by farmers. Design/Methodology/Approach: The paper links the theoretical understanding of the existing multiple sources of information that farmer use, with the empirical model to analyze the factors that affect the farmer's adoption of different agriculture-related information sources. The analysis is done using a multivariate probit model and primary survey data of 1,200 farmer households of five Indo-Gangetic states of India, covering 120 villages. Findings : The results of the study highlight that farmer's age, education level and farm size influence farmer's behaviour in selecting different sources of information. The results show that farmers use multiple information sources, that may be complementary or substitutes to each other and this also implies that any single source does not satisfy all information needs of the farmer. Practical implication : If we understand the likelihood of farmer's choice of source of information then direction can be provided and policies can be developed to provide information through those sources in targeted regions with the most effective impact. Originality/Value : Information plays a key role in a farmer's life by enhancing their knowledge and strengthening their decision-making ability. Farmers use multiple sources of information as no one source is sufficient in itself.
ISSN:1750-8622
1389-224X
1750-8622
DOI:10.1080/1389224X.2014.997255