Who are the sustainable consumers?

The understanding of the consumer behavior and the decision-making processes involved in their choices is a theme that has been discussed in great depth in recent decades. The identification of variables that can be attributed to characterize a niche market demands specific studies for each category...

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Bibliographic Details
Published in:Ciências sociais UNISINOS 2013-09, Vol.49 (3), p.253
Main Authors: Ana Carolina Baggio Fabricio, Leocádio, Áurio
Format: Article
Language:Portuguese
Subjects:
Sustainable consumption
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Summary:The understanding of the consumer behavior and the decision-making processes involved in their choices is a theme that has been discussed in great depth in recent decades. The identification of variables that can be attributed to characterize a niche market demands specific studies for each category of goods or services. The approach to sustainable consumption and the understanding of its target audience are still intricate questions. Through a literature review on sustainable consumption issues and cultural capital, this article seeks to demonstrate a possible correlation between the option for sustainable consumption and the level of cultural capital of consumers.
ISSN:1519-7050
2177-6229