Examining the motivational factors behind charitable giving among young people in a prominent Islamic country

We explore the factors that motivate young people's charity giving, areas of donation and socio‐demographic differences in giving behavior among young adults in a booming economy and thriving population. Data for the study were collected through a survey conducted in the major Saudi cities by u...

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Bibliographic Details
Published in:International journal of nonprofit and voluntary sector marketing 2013-08, Vol.18 (3), p.172-186
Main Author: Opoku, Robert A.
Format: Article
Language:English
Subjects:
Demographics
Discriminant analysis
Donations
Gender differences
Motivation
Studies
Young adults
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Summary:We explore the factors that motivate young people's charity giving, areas of donation and socio‐demographic differences in giving behavior among young adults in a booming economy and thriving population. Data for the study were collected through a survey conducted in the major Saudi cities by using a structured self‐administered questionnaire. Religiosity, altruism and personal satisfaction dimensions were identified as the most important motivators, whereas psychological benefits, commitment and self‐image constitute the least three. Significant differences were also found between genders in the areas of donation and frequency of donation preferences. We conclude with a discussion on the practical implications and recommendation for local charities.Copyright © 2012 John Wiley & Sons, Ltd.
ISSN:1465-4520
1479-103X
2691-1361
DOI:10.1002/nvsm.1457