Criteria of Marketing Efficiency

Bibliographic Details

Published in:	The Annals of the American Academy of Political and Social Science 1940-05, Vol.209 (1), p.133-140
Main Author:	Beckman, Theodore N.
Format:	Article
Language:	eng
Subjects:	Capital costs Cost allocation Cost efficiency Economic efficiency Efficiency metrics Efficient markets Marketing Marketing Costs and Spreads Production efficiency Retail stores Wholesale trade
Online Access:	Get full text
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