Mining Data at PayPal to Guide Business Strategy

In an in interview, Veronika Belokhvostova head of Global Business Analytics at PayPal, discusses the company's goal to transform itself from a predominantly online (and mobile) payment service - it has more than 100 million active users worldwide - to a payment service that can be used in the...

Full description

Saved in:
Bibliographic Details
Published in:MIT Sloan management review 2013-01, Vol.54 (2), p.1
Main Author: Ferguson, Renee Boucher
Format: Article
Language:English
Subjects:
Belokhvostova, Veronika
Business analytics
Communication
Data analysis
Data mining
Design
Executives
Financial services
Internal customers
Leadership
Marketing
Payment systems
Strategic management
Teams
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:In an in interview, Veronika Belokhvostova head of Global Business Analytics at PayPal, discusses the company's goal to transform itself from a predominantly online (and mobile) payment service - it has more than 100 million active users worldwide - to a payment service that can be used in the physical world as well. PayPal announced a partnership in August with Discover Financial Services, for example, that will expand its payment services from a few thousand brick-and-mortar locations to potentially seven million by the middle of next year. She said that as PayPal moves to increase its market share, one thing is certain: Data analytics will play a pivotal role. Why? Because the executive team is paying attention to the numbers. And theyre using data analytics to help guide business strategy. PayPal has several analytical teams embedded in different functions and geographies. Global Business Analytics also helped build a key piece of the analytical infrastructure - a common analytical language. Now that the same definitions are used across different analytical teams, decision-makers can more easily combine insights from multiple analytical teams and make investments based on these insights.
ISSN:1532-9194