Did you donate? Talking about donations predicts compliance with solicitations for donations

Many forms of prosocial behaviour are highly institutionalized. They are facilitated by organizations that broker between donors and recipients. A highly effective tool that organizations use to elicit prosocial behaviour are solicitations for donations (e.g., of blood, time, or money). Using regist...

Full description

Saved in:
Bibliographic Details
Published in:PloS one 2023-02, Vol.18 (2), p.e0281214
Main Authors: Schröder, Joris Melchior, Merz, Eva-Maria, Suanet, Bianca, Wiepking, Pamala
Format: Article
Language:English
Subjects:
Altruism
Biology and Life Sciences
Blood
Blood & organ donations
Blood banks
Blood Donation
Blood Donors
Communication
Compliance
Decision making
Demographics
Embedding
Evaluation
Gifts
Humans
Interpersonal relations
Medical screening
Medicine and Health Sciences
Netherlands
Organizations
Perceptions
Recruitment
Social aspects
Social Sciences
Sociodemographics
Talking
Tissue Donors
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Many forms of prosocial behaviour are highly institutionalized. They are facilitated by organizations that broker between donors and recipients. A highly effective tool that organizations use to elicit prosocial behaviour are solicitations for donations (e.g., of blood, time, or money). Using register and survey data on blood donations in the Netherlands, we examine to what extent compliance with these solicitations is predicted by being recruited via word of mouth (WOM) and talking about donations. Our model predicts that donors that are one unit higher on our measure of talking about donations (range = 1-4) have a 2.9 percentage points higher compliance with solicitations for donations. In addition, this association is stronger for novice donors. Our study demonstrates the social embedding of the donors' decision-making processes about compliance. For practice, our results imply that organizations may increase their contributors' communication about donations to increase the effectiveness of their solicitations.
ISSN:1932-6203
1932-6203
DOI:10.1371/journal.pone.0281214