Voice over: Audio-visual congruency and content recall in the gallery setting

Experimental research has shown that pairs of stimuli which are congruent and assumed to 'go together' are recalled more effectively than an item presented in isolation. Will this multisensory memory benefit occur when stimuli are richer and longer, in an ecological setting? In the present...

Full description

Saved in:

Bibliographic Details
Published in:	PloS one 2017-06, Vol.12 (6), p.e0177622-e0177622
Main Authors:	Fairhurst, Merle T, Scott, Minnie, Deroy, Ophelia
Format:	Article
Language:	eng
Subjects:	Acoustic Stimulation Adolescent Adult Alignment Auditory Perception - physiology Aversion learning Biology and Life Sciences Brain research Cues Ecological effects Ecological monitoring Engineering and Technology Experimental research Female Galleries Gender Humans Learning Linguistics Male Matching Memory Memory, Long-Term - physiology Mental Recall - physiology Museums Neural networks Neurosciences Perceptions Photic Stimulation Physiological aspects Psychological aspects Recall Semantics Sensory stimulation Serial learning Social Sciences Stimuli Time Factors Trends United Kingdom Unity Visual discrimination learning Visual learning Visual perception Visual Perception - physiology Voice Voice - physiology Young Adult
Online Access:	Get full text
Tags:	Add Tag No Tags, Be the first to tag this record!

Description
Summary:	Experimental research has shown that pairs of stimuli which are congruent and assumed to 'go together' are recalled more effectively than an item presented in isolation. Will this multisensory memory benefit occur when stimuli are richer and longer, in an ecological setting? In the present study, we focused on an everyday situation of audio-visual learning and manipulated the relationship between audio guide tracks and viewed portraits in the galleries of the Tate Britain. By varying the gender and narrative style of the voice-over, we examined how the perceived congruency and assumed unity of the audio guide track with painted portraits affected subsequent recall. We show that tracks perceived as best matching the viewed portraits led to greater recall of both sensory and linguistic content. We provide the first evidence that manipulating crossmodal congruence and unity assumptions can effectively impact memory in a multisensory ecological setting, even in the absence of precise temporal alignment between sensory cues.
ISSN:	1932-6203 1932-6203