Factors that influence the implementation of collaborative RFiD programs

Purpose - Radio frequency identification (RFiD) programs are being mandated by many entities, such as Wal-Mart and the Department of Defense, but what factors lead to successful implementation of these programs by their business partners?Design methodology approach - This paper is conceptual in natu...

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Bibliographic Details
Published in:The Journal of business & industrial marketing 2010-10, Vol.25 (8), p.590-595
Main Authors: Fries, Jennifer L, Turri, Anna M, Bello, Daniel C, Smith, Ronn J
Format: Article
Language:English
Subjects:
Albinism
Assimilation
Collaboration
Companies
Customers
Endowment
Identification
Inventory management
Knowledge
Organizational learning
Partnering
Radio frequency identification
Researchers
Studies
Suppliers
Technology
Technology adoption
Theory
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Summary:Purpose - Radio frequency identification (RFiD) programs are being mandated by many entities, such as Wal-Mart and the Department of Defense, but what factors lead to successful implementation of these programs by their business partners?Design methodology approach - This paper is conceptual in nature. It briefly reviews current applications of RFiD technology and proposes a model for RFiD implementation through partners.Findings - While some companies are quickly adopting RFiD technology, little is known regarding important factors for successful implementation. To address the interorganizational nature of RFiD, this research uses assimilation theory to provide insight as to the key factors impacting the deployment of this technology across trading partners.Originality value - The paper provides a theory-based framework for companies' RFiD initiatives and identifies specific factors that enable a business partner to implement successfully an RFiD technology program initiated by a powerful supplier or customer.
ISSN:0885-8624
2052-1189
DOI:10.1108/08858621011088329