Entrepreneurial News Sites as Worthy Causes? Exploring Readers' Motivations Behind Donating to Latin American Journalism

Entrepreneurial News Sites as Worthy Causes? Exploring Readers' Motivations Behind Donating to Latin American Journalism

This study uses surveys with readers of entrepreneurial news startups in seven Latin American countries to examine their motivations for donating to journalism. Using the donor-organization relationship from public relations scholarship as a framework, this study showed content, independent/objectiv...

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Bibliographic Details
Published in:Digital journalism 2021-03, Vol.9 (3), p.364-383
Main Author: Harlow, Summer
Format: Article
Language:eng
Subjects:
crowdfunding
entrepreneurial journalism
Latin America
news audience
online news
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Summary:This study uses surveys with readers of entrepreneurial news startups in seven Latin American countries to examine their motivations for donating to journalism. Using the donor-organization relationship from public relations scholarship as a framework, this study showed content, independent/objective journalism, and community were main motivating factors for donating. A lack of priority, and techno- and commercial-related concerns were reasons why readers did not donate. Professional and theoretical implications are discussed.
ISSN:2167-0811
2167-082X