A two factor theory for Website design

This study was designed to verify whether an analogy to Herzberg's hygiene-motivational theory about workplace could be used in the Web environment. According to this analogy, the presence of hygiene factors would provide the basic functionality of a Web site, while their absence would create u...

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Bibliographic Details
Main Authors: Ping Zhang, Small, R.V., Von Dran, G.M., Barcellos, S.
Format: Conference Proceeding
Language:English
Subjects:
Customer satisfaction
Electronic commerce
Employment
Environmental management
Information systems
Internet
Merchandise
Usability
Web page design
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Summary:This study was designed to verify whether an analogy to Herzberg's hygiene-motivational theory about workplace could be used in the Web environment. According to this analogy, the presence of hygiene factors would provide the basic functionality of a Web site, while their absence would create user dissatisfaction. Motivating factors are those that contribute to user satisfaction. They add additional value and may entice users to keep returning to a Web site. In Phase I, we identified 44 core features in the Web environment that were classified into 12 categories by subjects. In Phase II, a different group of subjects in a pilot study were asked to distinguish between the hygiene and motivational characteristics of these features and categories. The preliminary results show that 4 categories and 14 features were judged to be primarily motivational, while 3 categories and 13 features were perceived to be primarily hygiene in nature. The remaining 5 categories and 17 features were perceived to be both.
ISSN:1060-3425
DOI:10.1109/HICSS.2000.926847