Design considerations for the localization of arabic e-commerce websites

Localizing e-commerce websites is the gate for successful online business to target customers with a variety of languages. This study presents a systematic analysis of the main cultural aspects on designing e-commerce websites targeted to Arabic speaking countries especially in Saudi Arabia. The imp...

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Bibliographic Details
Main Authors: Al-Sedrani, Aram, Al-Khalifa, H. S.
Format: Conference Proceeding
Language:English
Subjects:
Arabic interface
Business
Color
Cultural differences
Desgin Considrations
E-Commerce Web systems
Educational institutions
Evaluation
Image color analysis
Internet
Layout
Localization
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Summary:Localizing e-commerce websites is the gate for successful online business to target customers with a variety of languages. This study presents a systematic analysis of the main cultural aspects on designing e-commerce websites targeted to Arabic speaking countries especially in Saudi Arabia. The impact of these aspects is measured by evaluating existing Saudi Arabia e-commerce websites. The study basically focuses on the interface of e-commerce websites more than their structure. The paper then concludes with a set of proposed guidelines for localizing e-commerce websites targeted for the Arab region.
DOI:10.1109/ICDIM.2012.6360094