Adverse Selection in Online Search

We test the adverse selection problem in search engine results and report our work-in-progress on the trustworthiness of popular search engines results. We also give our reflection on user behavior and satisfaction level while performing search functions. On the methodological side we try to develop...

Full description

Saved in:
Bibliographic Details
Main Authors: Kumar, N., Rai, P.
Format: Conference Proceeding
Language:English
Subjects:
Advertising
Data mining
Information retrieval
Search engines
Search problems
Web search
Web sites
Online Access:Request full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:We test the adverse selection problem in search engine results and report our work-in-progress on the trustworthiness of popular search engines results. We also give our reflection on user behavior and satisfaction level while performing search functions. On the methodological side we try to develop a new approach in measuring performance and trustworthiness of Web search engines. We highlight the problems associated with evaluation and suggest for future research.
ISSN:1529-4188
2378-3915
DOI:10.1109/DEXA.2008.93