Possession and Access: Consumer Desires and Value Perceptions Regarding Contemporary Art Collection and Exhibit Visits

This research develops a multilevel and multifaceted perspective on art consumption behavior by separating consumption modes from the consumption products (artworks), by comparing possession (collection) with access (exhibit visits), and by distinguishing desire from value. The findings challenge th...

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Bibliographic Details
Published in:The Journal of consumer research 2009-04, Vol.35 (6), p.925-940
Main Author: Chen, Yu
Format: Article
Language:English
Subjects:
Art collecting
Art exhibitions
Art exhibits
Business administration
Collections
Consumer behavior
Consumer research
Consumption
Contemporary art
Cultural values
Desire
Humanities and Social Sciences
Modern art
Museum exhibits
Postmodern art
Serenity
Studies
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Summary:This research develops a multilevel and multifaceted perspective on art consumption behavior by separating consumption modes from the consumption products (artworks), by comparing possession (collection) with access (exhibit visits), and by distinguishing desire from value. The findings challenge the presupposition that possession is the ultimate expression of consumer desire and illustrate that contemporary art collectors and visitors choose collection or visits based on different desires. While artwork is perceived similarly, collection and visits have different impact on consumers’ perception of value. The findings confirm, extend, and challenge previous research on desire, value, possession, and experiential approach.
ISSN:0093-5301
1537-5277
DOI:10.1086/593699