Skirts, saddles and sensibilities: feminist movements and consumer goods/Saias, selins e sensibilidades: movimentos feministas e bens de consumo

This article aims to show, in historical perspective, moments of close linkage between the political action of feminism and the modem consumer practices. The central focus will be the analysis of the emergence of the bicycle as a consumer good. Although it was thought for men, bicycle was--in the Un...

Full description

Saved in:
Bibliographic Details
Published in:Comunicação, Mídia e Consumo Mídia e Consumo, 2019-01, Vol.16 (45), p.61
Main Authors: Rocha, Everardo, Beraldo, Beatriz
Format: Article
Language:Spanish
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:This article aims to show, in historical perspective, moments of close linkage between the political action of feminism and the modem consumer practices. The central focus will be the analysis of the emergence of the bicycle as a consumer good. Although it was thought for men, bicycle was--in the United States and in several European countries--appropriated by women, who quickly became its main consumers. The arrival of this good of consumption was related to the feminist struggles for emancipation, provoking a wave of social transformations.
ISSN:1806-4981
1806-4981
DOI:10.18568/CMC.V15144.1735