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Firm innovation and the ratchet effect among consumer packaged goods firms

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Bibliographic Details
Published in:	Marketing science (Providence, R.I.) R.I.), 2012-11, Vol.31 (6), p.934
Main Authors:	Moorman, Christine, Wies, Simone, Mizik, Natalie, Spencer, Fredrika J
Format:	Article
Language:	English
Subjects:	Analysis Consumer goods industry Evaluation Innovations Stock markets Strategic planning (Business)
Online Access:	Get full text
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