A Not Quite Bountiful Thanksgiving at BizE

The case examines the strategic positioning of BizE (disguised) an eCommerce start-up that serves small online businesses via an Internet portal. During an economic downturn BizE encounters difficulties with its new private-label strategy. With cash running dangerously low, executives reassess the n...

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Bibliographic Details
Published in:International journal of cases on electronic commerce 2007-01, Vol.3 (1), p.71-93
Main Authors: Gogan, Janis L, Kamis, Arnold
Format: Article
Language:English
Subjects:
Business-to-business market
Case studies
Computer services industry
E-commerce
Online Access:Get full text
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Summary:The case examines the strategic positioning of BizE (disguised) an eCommerce start-up that serves small online businesses via an Internet portal. During an economic downturn BizE encounters difficulties with its new private-label strategy. With cash running dangerously low, executives reassess the new strategy and consider what they can do to ensure the company’s survival.
ISSN:1548-0623
1548-0615
DOI:10.4018/jcec.2007010104