Determinants of trust in imported food products: perceptions of European gatekeepers

Purpose - The purpose of this paper is to understand the elements of country image that influence gatekeepers of the European food distribution sector when making industrial purchasing decisions regarding imported food products.Design methodology approach - In-depth interviews were conducted with ke...

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Bibliographic Details
Published in:	British food journal (1966) 2007-01, Vol.109 (10), p.792-804
Main Authors:	Knight, John, Holdsworth, David, Mather, Damien
Format:	Article
Language:	eng
Subjects:	agricultural law confidence Consumers decision making Developing countries food industry Food products Food quality food transport geographical variation human food chain imports Influence integrity International trade Interviews laws and regulations LDCs Perceptions Policy making Product quality provenance Purchasing regulatory systems reputation Reputations Risk management Seafood Studies Trust
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Summary:	Purpose - The purpose of this paper is to understand the elements of country image that influence gatekeepers of the European food distribution sector when making industrial purchasing decisions regarding imported food products.Design methodology approach - In-depth interviews were conducted with key informants of seventeen food distribution companies and industry organisations in five European countries to determine the factors that they consider important when deciding from which countries to source food products.Findings - Confidence and trust in production systems, the integrity of regulatory systems, and the reliability of suppliers appear to be the major determinants of product-country image as viewed by gatekeepers of the food distribution channel.Practical implications - These specific factors relating to confidence, trust, integrity and reputation appear to over-ride more general perceptions of country image based on scenic or environmental considerations.Originality value - Provides useful information for public policy makers and companies in food exporting countries.
ISSN:	0007-070X 1758-4108