Retailing and Online Consumer Information Services (OLCISs)
Based on the attitudes, opinions, predictions and insights provided by the USA and global key informants in the study, as well as recent activities in the marketplace, it seems likely that retailing and distribution will be impacted by growing consumer interest in, adoption of, and involvement with...
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| Published in: | International journal of retail & distribution management 1994-11, Vol.22 (7), p.18-23 |
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| Main Authors: | , , |
| Format: | Article |
| Language: | eng |
| Subjects: | |
| Online Access: | Get full text |
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| Summary: | Based on the attitudes, opinions, predictions and insights provided by
the USA and global key informants in the study, as well as recent
activities in the marketplace, it seems likely that retailing and
distribution will be impacted by growing consumer interest in, adoption
of, and involvement with OLCISs. Around this premiss focuses on three
questions: (1) where are we at the present time with OLCISs?; (2) where
does a sample of key informants think we are headed?; and (3) what will
need to happen to help us get there? On the basis of information and
suggestions from informants and the authors′ personal experiences and
insights, offers recommendations for needed changes in areas such as
industry and systems, perceived price value, service and product,
marketing and education, and ease of use. |
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| ISSN: | 0959-0552 1758-6690 |