Customer Experience towards the Product during a Coronavirus Outbreak

Nowadays, sentimental analysis of consumers’ review is becoming much crucial in the marketing world. It is not just giving ideas to the firms that how consumers like their product or service, but it would also help them make their service better. In this article, the statistical method identifies th...

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Bibliographic Details
Published in:	Behavioural neurology 2022, Vol.2022, p.4279346-18
Main Authors:	Wassan, Sobia, Shen, Tian, Xi, Chen, Gulati, Kamal, Vasan, Danish, Suhail, Beenish
Format:	Article
Language:	eng
Subjects:	Bayes Theorem Classification Coronavirus Datasets Disease Outbreaks Female Humans Machine Learning Neural Networks, Computer Sentiment analysis
Online Access:	Get full text
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Summary:	Nowadays, sentimental analysis of consumers’ review is becoming much crucial in the marketing world. It is not just giving ideas to the firms that how consumers like their product or service, but it would also help them make their service better. In this article, the statistical method identifies the relationship of many factors in consumer feedback. It introduces a deep-based learning method called DSC (deep sentiment classifier) to determine whether or not to recommend the reviewed product thoroughly. Our suggested method also investigates the effect sizes of the feedback, such as positives, negatives, and neutrals. We used the women’s clothing review dataset containing 22,642 records after preprocessing of the results. Experimental studies show that the recommendations are an excellent positive sentiment indicator. In comparison, ratings become fuzzy performance metrics in product reviews. The 10-fold cross-validation analysis shows that the recommended form has the top F1 score (93.56%) in the sentimental classification on average and the recommended classification (88.32%) on average. A comparative description of other classifiers focused on machine learning, for example, KNN, random forest, logistic regression, decision tree, support vector machine multilayer perceptron, and naïve Bayes, also demonstrates that DSC gives the best possible result. We have tested DSC on the dataset IMDB (Internet Video Database), which includes the sentiment of the 50,000 movie reviews (25000 for training and 25000 for testing). In comparison to other baseline methods, DSC obtained an excellent classification score for this experiment.
ISSN:	0953-4180 1875-8584