Young people's reflections on the factors contributing to the normalisation of gambling in Australia

To explore young people's perceptions of the factors that may normalise gambling, and their opinions about the messages they see about gambling in their environments. An analysis of qualitative data from a mixed methods study of n=111 young people aged 11–16 years in Victoria, Australia. Questi...

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Bibliographic Details
Published in:	Australian and New Zealand journal of public health 2021-04, Vol.45 (2), p.165-170
Main Authors:	Nyemcsok, Christian, Thomas, Samantha L., Pitt, Hannah, Pettigrew, Simone, Cassidy, Rebecca, Daube, Mike
Format:	Article
Language:	eng
Subjects:	Adolescent Adult Advertising Alignment Athletic recruitment Australia Australian football Basketball Beliefs, opinions and attitudes Consent Data analysis Demographic aspects Female Gambling Gambling - prevention & control Gambling - psychology Harm Reduction Humans Intention Interviews as Topic Logos Male Marketing Marketing - methods normalisation Online gambling Participation Perceptions Professional soccer Psychological aspects Public health Qualitative analysis Qualitative Research Researchers Rugby Smoking Social aspects Social Media Social networks Social norms Social perception sport Sports - psychology Subscription television Teenagers Television Television advertising Tobacco Young Adult Young adults young people Youth
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Summary:	To explore young people's perceptions of the factors that may normalise gambling, and their opinions about the messages they see about gambling in their environments. An analysis of qualitative data from a mixed methods study of n=111 young people aged 11–16 years in Victoria, Australia. Questions investigated: i) the normalisation of gambling in sport; ii) the impact of advertising on young people; and iii) potential strategies to alert young people about the risks associated with gambling. An inductive approach was used to analyse the data. Participants perceived that gambling was a regular and everyday activity and that gambling was becoming normalised in sport. However, some directly challenged this alignment. They were particularly critical that gambling advertising may influence young people's current and future gambling‐related attitudes and intentions. Most participants supported public health interventions, including more advertising restrictions. Young people's awareness of gambling and gambling marketing may be increasing their perceptions of the alignment between gambling and sport. Strategies should be developed to increase young people's awareness of the risks associated with gambling. Young people's voices and views should be considered by policy makers in responding to this new public health issue.
ISSN:	1326-0200 1753-6405