A Role Theory Perspective on Dyadic Interactions: The Service Encounter

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Bibliographic Details
Published in:Journal of marketing 1985, Vol.49 (1), p.99
Main Authors: Solomon, Michael R., Surprenant, Carol, Czepiel, John A., Gutman, Evelyn G.
Format: Article
Language:English
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ISSN:0022-2429
DOI:10.2307/1251180