Pricing Financial Institution Products: Methods and Strategies

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Bibliographic Details
Published in:Journal of professional services marketing 1986-07, Vol.1 (3), p.91-99
Main Author: Gwin, John M
Format: Article
Language:English
Online Access:Get full text
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ISSN:0748-4623
2169-8007
DOI:10.1300/J090v01n03_07