Status Consumption Among Malaysian Consumers: Exploring Its Relationships with Materialism and Attention-to-Social-Comparison-Information

Status Consumption Among Malaysian Consumers: Exploring Its Relationships with Materialism and Attention-to-Social-Comparison-Information

Status consumption describes individual differences in how much consumers purchase to attain social status. We investigated the relationships of status consumption with the constructs of materialism and attention-to-social-comparison-information in order to replicate the relationship of status consu...

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Bibliographic Details
Published in:Journal of international consumer marketing 2005-08, Vol.17 (4), p.83-98
Main Authors: Heaney, Joo-Gim, Goldsmith, Ronald E., Jusoh, Wan Jamaliah Wan
Format: Article
Language:eng
Subjects:
attention-to-social-comparison-information
Consumer spending
Consumption
Malaysia
Malaysian consumers
Materialism
personality
Social classes
social comparison
Status
Status consumption
Studies
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Summary:Status consumption describes individual differences in how much consumers purchase to attain social status. We investigated the relationships of status consumption with the constructs of materialism and attention-to-social-comparison-information in order to replicate the relationship of status consumption with the former and to extend its relationship to the latter. Multi-item self-report scales measured each construct. A survey of 239 Malaysian students provided the data. As hypothesized, status consumption was positively associated with both constructs, supporting its nomological validity and suggesting that promotional appeals to status seeking consumers might be more effective if they emphasize social comparisons.
ISSN:0896-1530
1528-7068