The Impact of Barriers to Export on Export Marketing Performance

This study examines the impact that various barriers to export have on the export marketing performance of Queensland export market ventures. This study considers a comprehensive set of potential barriers to export identified from the literature. The unit of analysis was firms engaged in exporting t...

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Bibliographic Details
Published in:Journal of global marketing 2005-12, Vol.19 (1), p.71-94
Main Authors: Julian, Craig C., Ahmed, Zafar U.
Format: Article
Language:English
Subjects:
adapting to foreign market needs
Export barriers
export marketing performance
Exports
Manufacturers
Marketing
Polls & surveys
Studies
venture management characteristics
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Summary:This study examines the impact that various barriers to export have on the export marketing performance of Queensland export market ventures. This study considers a comprehensive set of potential barriers to export identified from the literature. The unit of analysis was firms engaged in exporting to foreign markets. Data were gathered via a self-administered mail survey directed to the Managing Director of 689 Queensland firms, identified by a Queensland State Government department as being involved in exporting. The firms comprising the sample were manufacturing firms. The findings indicate that export venture management characteristics, and adapting to foreign market needs as barriers to export, were the significant predictors of export marketing performance.
ISSN:0891-1762
1528-6975
DOI:10.1300/J042v19n01_05