The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding by Jacquelyn A.Ottman. San Francisco, CA: Berrett‐Koehler Publishers, Inc., 2011. xx + 252 pages. US$21.95

Bibliographic Details

Published in:	The Journal of product innovation management 2013-03, Vol.30 (2), p.399-400
Main Author:	Rudell, Fredrica
Format:	Article
Language:	eng
Online Access:	Get full text
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