A structural analysis of the enablers of u-commerce proliferation in a developing economy

Purpose U-commerce is an emerging paradigm transcending traditional e-commerce boundaries. The purpose of this paper is to highlight those issues that deserve attention in developing successful u-commerce models. Design/methodology/approach The interpretive structural model technique is adopted to c...

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Bibliographic Details
Published in:International journal of productivity and performance management 2016-09, Vol.65 (7), p.925-946
Main Authors: Faisal, Mohd. Nishat, Khan, Habibullah
Format: Article
Language:English
Subjects:
Dependence
Dependent variables
Electronic commerce
Energy industry
Independent variables
Innovations
Interoperability
Mobile commerce
New technology
Performance management
Productivity
Structural analysis
Structural hierarchy
Ubiquitous computing
Wireless networks
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Summary:Purpose U-commerce is an emerging paradigm transcending traditional e-commerce boundaries. The purpose of this paper is to highlight those issues that deserve attention in developing successful u-commerce models. Design/methodology/approach The interpretive structural model technique is adopted to construct a hierarchical structure, and the impact matrix cross-reference multiplication applied to a classification (MIC-MAC) approach is employed to analyze the effect and dependence among these factors. Findings The research shows that there exists a group of enablers having a high driving power and low dependence requiring maximum attention and of strategic importance, while another group consists of those variables that have high dependence and are the resultant actions. Practical implications Organizations that plans to develop a u-commerce model would be benefited from this study. They can understand the difference between the independent and dependent variables and their mutual relationships. This would help them to prioritize their budget and implement suitable strategies to cater to key variables so as to exploit the benefits of u-commerce. Social implications Most of the GCC countries have very similar business environment. This research can easily be adapted to other GCC nations thereby saving the duplication of time, efforts and money. Originality/value This research was conducted in a developing economy in a GCC country which is very fast adopter of new technology. The findings of this study would serve as a guide to the businesses who are migrating to a u-commerce model in future.
ISSN:1741-0401
1758-6658
DOI:10.1108/IJPPM-10-2014-0162