International Journal of Bank Marketing

International Journal of Bank Marketing

The development of marketing, both in theory and practice can now be seen in a number of educational developments. The article reviews the introduction of a marketing syllabus and the launch of the Chartered Institute of Marketing′s Marketing Financial Services syllabus within the Diploma examinatio...

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Bibliographic Details
Published in:Marketing intelligence & planning 1991-06, Vol.9 (6), p.5-6
Main Author: Watkins, Trevor
Format: Article
Language:eng
Subjects:
Banking
Curricula
Education
Finance
Financial services
Marketing
Marketing theory
Trends
Online Access:Get full text
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Summary:The development of marketing, both in theory and practice can now be seen in a number of educational developments. The article reviews the introduction of a marketing syllabus and the launch of the Chartered Institute of Marketing′s Marketing Financial Services syllabus within the Diploma examinations of the CIM.
ISSN:0263-4503
1758-8049