Digital Game Advertising (IGA and Advergames): Not All Fun and Games

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Bibliographic Details
Published in:Journal of interactive advertising 2019-09, Vol.19 (3), p.202-203
Main Author: Cicchirillo, Vincent J.
Format: Article
Language:English
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ISSN:1525-2019
1525-2019
DOI:10.1080/15252019.2019.1697126