The effectiveness of health warning labels and environmental warning labels in different contexts of advertisements and public service announcements

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Bibliographic Details
Published in:Journal of marketing communications 2024-02, p.1-25
Main Authors: Jeong, Yongick, Diep, Pham Phuong Uyen, Tran, Huu Dat
Format: Article
Language:English
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ISSN:1352-7266
1466-4445
DOI:10.1080/13527266.2024.2323958