Effects of country and individual factors on public acceptance of artificial intelligence and robotics technologies: a multilevel SEM analysis of 28-country survey data

Using data from 28 European countries, this study examines factors influencing public attitude towards the use of AI/Robot. Its multilevel SEM analysis finds that several factors at the individual level including Perceived threat of job loss and Digital technology efficacy predict public Acceptance...

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Bibliographic Details
Published in:Behaviour & information technology 2022-05, Vol.41 (7), p.1515-1528
Main Authors: Vu, Hong Tien, Lim, Jeongsub
Format: Article
Language:English
Subjects:
AI/Robot acceptance
Artificial intelligence
Digital technology
Economic development
Mathematical models
multilevel SEM
public opinion on technology
Robotics
Robots
Technology acceptance
Technology Acceptance Model
Technology utilization
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Summary:Using data from 28 European countries, this study examines factors influencing public attitude towards the use of AI/Robot. Its multilevel SEM analysis finds that several factors at the individual level including Perceived threat of job loss and Digital technology efficacy predict public Acceptance of AI/Robot. Although country-level factors such as economic development, government effectiveness and innovation do not directly influence public acceptance of AI/Robot, they do have significant effects on Perceived threat of general job loss due to AI/Robot, and Digital technology efficacy. Findings indicate that these nationally macro variables influence people's perceptions of AI and robotics technologies and their confidence in their digital skills. This research enriches the application of the Technology Acceptance Model by using predictive variables at two levels: individual and country. Furthermore, at the individual level, this study uses two variables (e.g. Perceived threat of job loss and Digital technology efficacy) that are unconventional to TAM, thus contributing to this theoretical model.
ISSN:0144-929X
1362-3001
DOI:10.1080/0144929X.2021.1884288