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Guillaume Bodet
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Guillaume Bodet
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Guillaume Bodet
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1
An analysis of the marketing management of Stade Français Paris rugby club
by
Guillaume
Bodet
Published 2009
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2
Loyalty in sports participation services: an examination of the mediating role of psychological commitment
by
Guillaume
Bodet
Published 2012
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3
Experiential marketing and sporting events: a spectator perspective
by
Guillaume
Bodet
,
Nicolas Chanavat
Published 2011
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A pre-evaluation of British public opinion on the London 2012 Olympics based on sport participation types
by
Guillaume
Bodet
,
Jennifer Coleman
Published 2011
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An evaluation of the image impact of the 2012 Olympic Games: domestic pre-Games perceptions
by
James Andrew Kenyon
,
Guillaume
Bodet
Published 2012
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6
The image impact of the 2012 Olympic Games: a preliminary examination of the total pre-Games data
by
James Andrew Kenyon
,
Guillaume
Bodet
Published 2012
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7
Exploring the notions of spectators’ ordinary and extraordinary experiences in Taiwanese professional baseball games
by
Cheng-Hao Lai
,
Guillaume
Bodet
Published 2012
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Consumer loyalty in sport spectatorship services: the relationships with consumer satisfaction and team identification
by
Guillaume
Bodet
,
Iouri Bernache-Assollant
Published 2011
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9
A pre-games evaluation of the image impact of the 2012 London Olympics
by
James A. Kenyon
,
Guillaume
Bodet
Published 2011
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10
International place branding through sporting events: a British perspective of the 2008 Beijing Olympics
by
Guillaume
Bodet
,
Marie-Francoise Lacassagne
Published 2012
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11
Segmenting NBA's Chinese viewers based on their searched experiences
by
Guillaume
Bodet
,
Iouri Bernache-Assollant
,
P. Bouchet
Published 2010
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