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  1. 1
    Introduction to marketing : an administrative approach.
    by Lipson, Harry Aaron
    Published 1971
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  2. 2
    Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons.
    Edition: 6th ed.
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  3. 3
    Sustainability marketing : a global perspective / Frank-Martin Belz and Ken Peattie.
    by Belz, Frank-Martin
    Published 2012
    Edition: 2nd ed.
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  4. 4
    Made to serve how manufacturers can compete through servitization and product-service systems / Tim Baines and Howard Lightfoot.
    by Baines, Tim, 1962-
    Published 2013
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  5. 5
    Marketing plans how to prepare them, how to use them / Malcolm McDonald and Hugh Wilson.
    by McDonald, Malcolm, 1938-
    Published 2011
    Edition: 7th ed.
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  6. 6
    Understanding services management : integrating marketing, organisational behaviour, operations and human resource management / edited by William J. Glynn and James G. Barnes.
    Published 1995
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  7. 7
    The road to luxury the evolution, markets and strategies of luxury brand management / Ashok Som, Christian Blanckaert.
    by Som, Ashok, Blanckaert, Christian
    Published 2015
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  8. 8
    They ask, you answer : a revolutionary approach to inbound sales, content marketing, and today's digital consumer / Marcus Sheridan ; foreword by Krista Kotrla.
    by Sheridan, Marcus
    Published 2017
    “...Wiley,...”
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  9. 9
    Decoded : the science behind why we buy / Phil Barden ; foreword by Rory Sutherland.
    by Barden, Phil, 1959-
    Published 2013
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  10. 10
    Luxury brand management : a world of priviledge / Michel Chevalier, Gérald Mazzalovo.
    by Chevalier, Michel, 1943-
    Published 2012
    Edition: 2nd ed.
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  11. 11
    Economic market design and planning for electric power systems / edited by James Momoh, Lamine Mili.
    Published 2010
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  12. 12
    Managing customer experience and relationships : a strategic framework / Don Peppers, Martha Rogers.
    by Peppers, Don, Rogers, Martha, 1952-
    Published 2022
    Edition: Fourth edition.
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  13. 13
    Retail marketing and branding a definitive guide to maximizing ROI / edited by Jesko Perrey and Dennis Spillecke
    Published 2012
    Edition: 2nd ed.
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  14. 14
    Service management and marketing : managing the service profit logic / Christian Grönroos.
    by Grönroos, Christian, 1947-
    Published 2015
    Edition: Fourth edition.
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  15. 15
    Artificial intelligence for marketing : practical applications / Jim Sterne.
    by Sterne, Jim, 1955-
    Published 2017
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  16. 16
    Predictive marketing : easy ways every marketer can use customer analytics and big data / Omer Artun, Dominique Levin.
    by Artun, Omer, 1969-
    Published 2015
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  17. 17
    Predictive marketing easy ways every marketer can use customer analytics and big data / Omer Artun, Dominique Levin.
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  18. 18
    AI for marketing and product innovation powerful new tools for predicting trends, connecting with customers, and closing sales / A. K. Pradeep, Andrew Appel, Stan Sthanunathan.
    “...Wiley,...”
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  19. 19
    Technological and market innovation : strategies for product and company development / Harry Nyström.
    by Nyström, Harry, 1936-
    Published 1990
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  20. 20
    Quantitative analysis in marketing management / Luiz Moutinho, Fiona Davies, Mark Goode.
    by Moutinho, Luiz
    Published 1998
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