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  1. 1
    The marketing of the president : political marketing as campaign strategy / Bruce I. Newman..
    by Newman, Bruce I.
    Published 1994
    “...Sage Publications,...”
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  2. 2
    The mass marketing of politics : democracy in an age of manufactured images / Bruce I. Newman.
    by Newman, Bruce I.
    Published 1999
    “...Sage Publications,...”
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  3. 3
    Handbook of political marketing / edited by Bruce I. Newman.
    Published 1999
    “...Sage Publications,...”
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