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  1. 1
    Market-led strategic change : transforming the process of going to market / Nigel F. Piercy.
    by Piercy, Nigel
    Published 2017
    Edition: Fifth edition.
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  2. 2
    Sport consumer behaviour : marketing strategies / Daniel C. Funk, Kostas Alexandris and Heath McDonald.
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  3. 3
    Entrepreneurship for the creative and cultural industries / Bonita M. Kolb.
    by Kolb, Bonita M.
    Published 2015
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  4. 4
    International entrepreneurship in the arts / Lidia Varbanova.
    by Varbanova, Lidia
    Published 2017
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  5. 5
    Islam, marketing and consumption : critical perspectives on the intersections / edited by Aliakbar Jafari and Özlem Sandikci.
    Published 2019
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  6. 6
    Understanding sport management international perspectives / edited by Trish Bradbury and Ian O'Boyle.
    Published 2017
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  7. 7
    Routledge handbook of football marketing Edited by Nicolas Chanavat, Michel Desbordes and Nicolas Lorgnier.
    Published 2017
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  8. 8
    Sports marketing / Michael J. Fetchko, Donald P. Roy, Kenneth E. Clow.
    Edition: Second edition.
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  9. 9
    Marketing management in Africa / edited by George Tesar, Steven W. Anderson, Hassimi Traore, and Jens Graff.
    Published 2018
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  10. 10
    Strategic marketing : concepts and cases / Russell Abratt and Michael Bendixen.
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  11. 11
    The psychology of consumer profiling in a digital age / Barrie Gunter.
    by Gunter, Barrie
    Published 2018
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  12. 12
    Marketing and globalization / Aurélia Durand.
    by Durand, Aurélia
    Published 2019
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  13. 13
    Winning with data : CRM and analytics for the business of sports / Fiona Green.
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  14. 14
    Celebration capitalism and the Olympic games / Jules Boykoff.
    by Boykoff, Jules
    Published 2014
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  15. 15
    Sport and the media : managing the nexus / Matthew Nicholson, Anthony Kerr and Merryn Sherwood.
    Edition: 2nd ed.
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  16. 16
    Sports marketing : a strategic perspective / Matthew D. Shank, Mark R. Lyberger.
    by Shank, Matthew D.
    Published 2015
    Edition: Fifth edition
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  17. 17
    Global sport marketing : contemporary issues and practice / edited by Michel Desbordes and Andre Richelieu.
    Published 2014
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  18. 18
    Sponsorship in marketing : effective communication through sports, arts, and events / T. Bettina Cornwell.
    by Cornwell, T. Bettina
    Published 2014
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  19. 19
    Sports marketing : a practical approach / Larry DeGaris.
    by DeGaris, Larry
    Published 2015
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  20. 20
    Sport analytics : a data-driven approach to sport business and management / edited by Gil Fried and Ceyda Mumcu.
    Published 2017
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