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  1. 1
    Agency : starting a creative firm in the age of digital marketing / Rick Webb.
    by Webb, Rick
    Published 2015
    “...Palgrave Macmillan,...”
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  2. 2
    Market-driven management : strategic and operational marketing / Jean-Jacques Lambin with Isabelle Schuiling.
    by Lambin, Jean-Jacques, 1933-
    Published 2012
    Edition: 3rd ed.
    “...Palgrave Macmillan,...”
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  3. 3
    Advances in luxury brand management / Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell, editors.
    Published 2017
    “...Palgrave Macmillan,...”
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  4. 4
    Marketing the author : authorial personae, narrative selves, and self-fashioning, 1880-1930 / edited by Marysa Demoor.
    Published 2004
    “...Palgrave Macmillan,...”
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  5. 5
    Sport business in the global marketplace Hans Westerbeek and Aaron Smith.
    by Westerbeek, Hans
    Published 2003
    “...Palgrave Macmillan,...”
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  6. 6
    Services marketing : text and cases / Steve Baron, Kim Harris, Toni Hilton.
    by Baron, Steve (J. Steve)
    Published 2009
    Edition: 3rd ed.
    “...Palgrave Macmillan,...”
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  7. 7
    AI in marketing, sales and service how marketers without a data science degree can use AI, big data and bots / Peter Gentsch.
    by Gentsch, Peter
    Published 2019
    “...Palgrave Macmillan,...”
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  8. 8
    Entrepreneurial marketing for SMEs / Luca Cacciolatti and Soo Hee Lee.
    by Cacciolatti, Luca, Lee, Soo Hee
    Published 2016
    “...Palgrave Macmillan,...”
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  9. 9
    Marketing in creative industries : value experience and creativity / Gabriele Troilo.
    by Troilo, Gabriele
    Published 2015
    “...Palgrave Macmillan,...”
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  10. 10
    Marketing metaphors and metamorphosis edited by Philip J. Kitchen.
    Published 2008
    “...Palgrave Macmillan,...”
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  11. 11
    Sustainable luxury brands evidence from research and implications for managers / Cesare Amatulli ... [et al].
    by Amatulli, Cesare
    Published 2017
    “...Palgrave Macmillan,...”
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  12. 12
    The luxury market in India : Maharajas to masses / edited by Glyn Atwal and Soumya Jain.
    Published 2012
    “...Palgrave Macmillan,...”
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  13. 13
    The rise of marketing and market research Edited by Hartmut Berghoff, Uwe Spiekermann, Philip Scranton.
    Published 2012
    “...Palgrave Macmillan,...”
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  14. 14
    Key concepts in marketing / Jon Sutherland and Diane Canwell.
    by Sutherland, Jonathan
    Published 2004
    “...Palgrave Macmillan,...”
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  15. 15
    Politics of marketing the Labour Party.
    by Wring, Dominic, 1968-
    Published 2004
    “...Palgrave Macmillan,...”
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  16. 16
    Marketing revealed : challenging the myths / Willem Burgers.
    by Burgers, Willem
    Published 2008
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  17. 17
    Objects of desire consumer behaviour in shopping centre choices / Charles Dennis with Andrew Newman and David Marsland.
    by Dennis, Charles (Charles E.)
    Published 2005
    “...Palgrave Macmillan,...”
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  18. 18
    Wonder woman : marketing secrets for the trillion dollar customer / Iain Ellwood with Sheila Shekar.
    by Ellwood, Iain
    Published 2008
    “...Palgrave Macmillan,...”
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  19. 19
    Luxury fashion branding : trends, tactics, techniques / Uche Okonkwo.
    by Okonkwo, Uche
    Published 2007
    “...Palgrave Macmillan,...”
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  20. 20
    Marketing literature : the making of contemporary writing in Britain / Claire Squires.
    by Squires, Claire
    Published 2007
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