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  1. 1
    How to develop a successful advertising plan / James W. Taylor.
    by Taylor, James Walter, 1933-
    Published 1993
    Edition: 2nd ed.
    “...NTC Business Books,...”
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  2. 2
    Marketing encyclopedia : issues and trends shaping the future / Jeffrey Heilbrunn, editor.
    Published 1995
    “...American Marketing Association ; NTC Business Books,...”
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