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  1. 1
    Advertising age handbook of advertising /.
    by Lewis, Herschell Gordon
    Published 1999
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  2. 2
    Advertising in society : classic and contemporary readings on advertising's role in society / Roxanne Hovland, Gary B.Wilcox.
    by Hovland, Roxanne
    Published 1989
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  3. 3
    AMA complete guide to small business advertising / Joe Vitale.
    by Vitale, Joseph G
    Published 1995
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  4. 4
    How to develop a successful advertising plan / James W. Taylor.
    by Taylor, James Walter, 1933-
    Published 1993
    Edition: 2nd ed.
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  5. 5
    Successful advertising research methods / Jack Haskins & Alice Kendrick.
    by Haskins, Jack B, 1922-
    Published 1993
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  6. 6
    Essentials of advertising strategy / Don E. Schultz, Stanley I. Tannenbaum.
    by Schultz, Don E.
    Published 1988
    Edition: 2nd ed.
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  7. 7
    Strategy in advertising : matching media and messages to markets and motivations.
    by Bogart, Leo
    Published 1984
    Edition: 2nd ed.
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  8. 8
    My life in advertising ; &, Scientific advertising : two works / by Claude C. Hopkins.
    by Hopkins, Claude C., 1866-1932
    Published 1998
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