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  1. 1
    Consumer behavior and marketing strategy : J. Paul Peter, Jerry C. Olson.
    by Peter, J. Paul
    Published 1998
    Edition: 5th ed.
    “...Irwin/McGraw-Hill,...”
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  2. 2
    Microeconomics and behavior / Robert H. Frank.
    by Frank, Robert H.
    Published 2010
    Edition: 8th ed., International student ed.
    “...McGraw-Hill/Irwin,...”
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