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  1. 1
    Creating powerful brands in consumer, service and industrial markets / Leslie De Chernatony and Malcolm McDonald.
    by De Chernatony, L. (Leslie)
    Published 2003
    Edition: 3rd ed.
    “...Elsevier Butterworth-Heinemann,...”
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  2. 2
    Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar.
    by McDonald, Malcolm, 1938-
    Published 2004
    Edition: [3rd ed.].
    “...Elsevier/Butterworth-Heinemann,...”
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