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Showing 1 - 8 results of 8 for search 'Butterworth Heinemann,' Refine Results
  1. 1
    Key account management : the definitive guide / Malcolm McDonald and Diana Woodburn.
    by McDonald, Malcolm, 1938-
    Published 2006
    Edition: 2nd ed.
    “...Butterworth-Heinemann,...”
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  2. 2
    Key account plans : the practitioners' guide to profitable planning / Lynette Ryals, Malcolm McDonald.
    by Ryals, Lynette
    Published 2008
    “...Butterworth-Heinemann,...”
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  3. 3
    Creating powerful brands : the strategic route to success in consumer, industrial and service markets / Leslie de Chernatony and Malcolm H.B. McDonald.
    by De Chernatony, L. (Leslie)
    Published 1992
    “...Butterworth-Heinemann,...”
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  4. 4
    The marketing planner / Malcolm H.B. McDonald.
    by McDonald, Malcolm, 1938-
    Published 1993
    “...Butterworth-Heinemann,...”
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  5. 5
    The new marketing : transforming the corporate future / Malcolm McDonald and Hugh Wilson.
    by McDonald, Malcolm, 1938-
    Published 2002
    “...Butterworth-Heinemann,...”
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  6. 6
    Creating powerful brands in consumer, service and industrial markets / Leslie De Chernatony and Malcolm McDonald.
    by De Chernatony, L. (Leslie)
    Published 2003
    Edition: 3rd ed.
    “...Elsevier Butterworth-Heinemann,...”
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  7. 7
    Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar.
    by McDonald, Malcolm, 1938-
    Published 2004
    Edition: [3rd ed.].
    “...Elsevier/Butterworth-Heinemann,...”
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  8. 8
    Marketing planning for services / Malcolm McDonald and Adrian Payne.
    by McDonald, Malcolm, 1938-
    Published 1996
    “...Butterworth-Heinemann published on behalf of the Chartered Institute of Marketing,...”
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