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  1. 1
    Hidden persuasion : 33 psychological influence techniques in advertising / Andrews, Van Leeuwen & Van Baaren.
    “...BIS,...”
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  2. 2
    This human : how to be the person designing for other people / Melis Senova, PhD.
    by Senova, Melis
    Published 2017
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  3. 3
    Different brains, different approach : successful neuro advertising for both genders - male and female / Huub van Osch.
    by Osch, Huub van
    Published 2016
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