Showing 1 - 12 results of 12 for search '"athletes"' Refine Results
  1. 1
    Athletes as ambush marketers? An examination of Rule 40 and athletes’ social media use during the 2016 Rio Olympic Games
    by Andrea Geurin, Erin L McNary
    Published 2020
    Subjects: '; “...Athlete branding...”
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  2. 2
    Media coverage of women athletes during the Olympic Games
    by Andrea Geurin
    Published 2019
    Subjects: '; “...Women athletes...”
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  3. 3
    An exploration of the distractions inherent to social media use among athletes
    Subjects: '; “...Athletes...”
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  4. 4
    Athlete perceptions of social media benefits and challenges during major sport events
    “...Numerous studies have focused on athletes’ use of social media by examining the content posted...”
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  5. 5
    Using communication boundaries to minimize athlete social media distractions during events
    “...Sport organizations regulate athletes’ use of social media for many reasons including...”
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  6. 6
    Social media engagement as a metric for ranking US Olympic athletes as brand endorsers
    by Natasha T Brison, Andrea Geurin
    Published 2021
    Subjects: '; “...athletes...”
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  7. 7
    Addressing athlete social media distractions during events: examining effective and ineffective approaches
    “...Based on the understanding that social media can distract athletes and impact performance during...”
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  8. 8
    Elite female athletes' perceptions of new media use relating to their careers: A qualitative analysis
    by Andrea Geurin
    Published 2017
    Subjects: '; “...athlete brand...”
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  9. 9
    Communicating via photographs: A gendered analysis of Olympic athletes’ visual self-presentation on Instagram
    by Andrea Geurin, Lauren M Burch
    Published 2015
    “...The purpose of this study was to examine Olympic athletes’ self-presentation on Instagram, a social...”
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  10. 10
    Safeguarding Online Sporting Spaces: Examining Virtual Maltreatment, Abuse and Toxic Social Media Practices Experienced by Olympic Athletes
    Subjects: '; “...athletes and social media...”
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  11. 11
    Social media education provided by national governing bodies of sport: an examination of practices for Youth Olympic Games and Olympic Games athletes
    by Andrea Geurin
    Published 2021
    “...Social media provides athletes with many opportunities as well as challenges. Scholars have argued...”
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  12. 12
    20 years of Olympic media research: trends and future directions
    by Andrea Geurin, Michael L Naraine
    Published 2020
    “... in the billions to watch coverage of athletes from hundreds of nations. It has received a great deal of scholarly...”
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